If you have already read How Long It Takes to Start Your Own Blog? you would remember us saying that the time you will spend on creating your blog is actually nothing compared to the time you will spend on your blog posts. Time needed to write a single blog post will depend on the topic, desired length and the accessibility of the source data that you will use.
Latest research done by hubspot on marketing people has given us a point to begin. According to them, an average marketer spends 1 to 2 hours on a 500 word blog post. Also keep in mind that in North America almost 30% of the marketers actually spend more than 4 hours to finish a post and only 8% of them can finish it less than an hour.
Also keep in mind that almost half of this time is actually spent on doing the research for the topic. So if you know your topic very well or if it is a subjective, personal topic you can actually finish writing sooner.
How to Write a Blog Post
There are some core points you need to pay attention when writing blog post:
Before planning your blog post, you have to pick a topic, which is attractive for you and your followers. When deciding on topic, you can think as a blog reader and ask yourself if you want to read a post about this topic. However, blog writers can experience some problems with finding interesting and inspiring topics. There are topic generator motors that give ideas for you about exciting topics to get your audience attention. Here, you can find some suggestions for blog topic generators:
A blog writer does not have to know everything. Even if you are writing about a topic you are capable of, you have to conduct a research to inform your audience correctly. For providing accurate information, you should use authoritative resources, we suggest you not to rely on sources like Wikipedia or personal blogs.
There are two types of blogger in terms of writing process. Some of them prefer to write an entire blog post at once. Others choose to compete their blog posts by writing gradually. There is no certain rule for this, you can choose the way works best for you. Don’t forget, writing becomes easier, the more you practice and write.
Your post may be great but it is the title makes it eye-catching. Titles are important because it appears in search engines. A good title must consist keyword, be exciting and not be too long or short.
You must hear the famous phrase, “A picture is worth 1,000 words”. Images are helpful for readers to focus on your post. Sometimes reading a long post without visual assets can be boring. Inserting images to your posts such as diagrams, charts, info graphics, and tables helps your audience to understand complex topics easily. Moreover, images make your content different from similar blog post and strengthen the content.
Optimize for SEO
When you are done with writing, it is time to prepare your post for search. You need to determine a keyword, which was used in the post more than once. Then, you have to prepare a meta-description that is a summary of your post that people would see in the search results.